Astroscale: Brand Identity & Visual System Redesign
This project explores a visual identity for Astroscale, a company developing magnetic technology to remove space debris. Currently in its demonstration phase, the project translates the concept of magnetic attraction into a cohesive identity system centered on ideas of pulling, connection, and alignment.
The logotype is inspired by the modular structure of solar panels, constructed through geometric forms. By adjusting elements such as stems and spacing, the letterforms create subtle variations that simulate magnetic force, allowing the logo to behave as a dynamic system rather than a fixed mark.