BENTON
Benton is a New York–based Japanese bento shop. Its visual identity is built around the proportions of a bento box, translating each compartment’s ratio into a modular grid system for layout, hierarchy, and spacing. Since Benton’s daily customized menu is a key brand feature, I wanted to preserve and emphasize it. Inspired by the structure of a calendar, I created a flexible visual system that can change day by day while still maintaining a consistent identity.