DIN: Typeface Promo Film
This motion piece promotes the DIN typeface by pairing its industrial origins with an electronic glitch aesthetic. Originally standardized in 1931 for German road signage, DIN became a key element of public infrastructure and has remained influential ever since.Set to the austere techno of Recondite, the piece explores DIN’s enduring clarity, bringing the typeface into a contemporary context to investigate new stylistic possibilities.