THE PALACE MUSEUM
The Palace Museum in Beijing is a national museum built on the former imperial palace of the Ming and Qing dynasties. With nearly six centuries of history, it stands as one of the most complete and significant palace complexes in the world, bridging historical heritage and contemporary culture.
This branding project takes inspiration from the Palace Museum’s distinctive window lattice patterns, transforming their geometric and symmetrical structures into a contemporary visual language. By integrating architectural motifs and axial logic, the design reinterprets traditional elements while balancing a sense of order with a more flexible, modern identity.