Tripp Lite: Brand Identity & Visual System Redesign
Tripp Lite is a century-old American leader in power protection, connectivity, and digital infrastructure solutions, trusted globally across data centers, industrial, IT, and healthcare markets. Despite its rich legacy and iconic product history, the brand’s visual identity lacked consistency and distinctive presence in today’s competitive landscape.This project reimagines Tripp Lite’s brand identity with a vibrant, unified visual system that bridges the company’s heritage with contemporary design expectations. The new system enhances brand recognition, cultivates visual cohesion across touchpoints, and reinforces Tripp Lite’s professional yet energetic market positioning.