Color-aid Logo RedesignFri Jul 19 2022
Color Aid is a well-known brand of colored paper cards that has brought people immense joy and endless possibilities for creativity. To pay tribute to Color Aid, I designed a series of logos and typefaces based on my personal interpretation, aiming to capture the brand's creative spirit and the infinite potential of color.
These designs draw inspiration from Color Aid’s iconic colored paper cards—the vibrant color blocks, layered forms, and free combinations that symbolize boundless creative potential. Through simple geometric shapes and a rich palette of colors, it convey the brand's core value: encouraging people to explore and express themselves freely in the world of color.